#title Hold the pickle, Hold your fire
#subtitle (mock ad for Burger King)
#author Fifth Estate Collective
#SORTauthors Fifth Estate Collective;
#date 1976
#source [[https://www.fifthestate.org/archive/276-september-1976/hold-the-pickle-hold-your-fire]]
#lang en
#pubdate 2016-05-02
#notes Fifth Estate #276, September 1976




[[2-s-fe-276-16-bk-ad.jpg]]

B.K. Brings You the All New SELF-BURGER!!!

A new feature at our inner-city Burger King allows you, the customer, to come through our doors in search of a hamburger and take a chance on becoming hamburger yourself! Continuing our policy of giving random surprises to our customers, Burger King regional supervisor Dan Dilldy hired an armed guard equipped with a double-barreled sawed-off shotgun.

In case of an attempted robbery by one of the local junkies, all the lucky customers (and employees) become likely targets and possible candidates for customer-burger of the month.

In the interests of a safer, crime-free urban environment, we at BK are doing our small part to bring you the modern American police state.

Towards the brutalization of everyday life.

*** HAVE IT OUR WAY