Pat Medicine

“I want my plastic.” All bright colors and boppy hairstyles, it looks more like a music video than a television commercial. She’s a free young woman of the late ‘eighties, she wants it all, and she wants it NOW. These days, a little square of plastic can get it for her—instant cash or commodities, instant gratification, instant recognition. No wonder she wants her plastic. And you, the viewer, are hypnotized by desire, yet redeemed by the message. You too can be as cool and confident as the new-wave chick with her polyvinyl petroleum product. On the TV, the clean and sexy mannequin flashes her smile along with her new status symbol...after decades of manufacturing cardboard applicators for their “feminine hygiene” products, in order to compete with the other companies. Tampax has finally switched to plastic. And the cool chick, knowing this will get her everything and everyone she ever wanted out of life, sparkles and exclaims, “I want my plastic!”

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